We’re very excited to announce that we’ve won a Silver Award for our work on Buttermilk’s rebrand at the DBA Design Effectiveness Awards 2018.
These Awards recognise projects that demonstrate design’s tangible effect on a business, by focusing on design’s strategic and commercial value.
We were the only Cornish agency nominated and were up against some of the UK’s largest, most successful design agencies working with international brands like Unilever, Mars and Carlsberg.
The Rt Hon Matt Hancock MP, Secretary of State for Digital, Culture, Media and Sport, presented the awards at last night’s event at The Brewery in central London.
Buttermilk is a family-run Cornish brand, making fudge the traditional way since the 1960s. But they wanted to set their sights high, taking their Cornish story further afield to become the nation’s most beloved confectioner.
We worked with them to transform their brand and design a range of packaging for premium ‘sharing packs’ and gift boxes suitable for supermarkets.
The rebrand was a huge success and Buttermilk have since extended far beyond the southwest. In the UK they have displaced all other confectionery competitors in Sainsbury’s and Waitrose. They’re exporting all over the world so customers from the US, Europe, Australia, Hong Kong and beyond can enjoy their Cornish-made confectionery.
What’s more, Buttermilk’s growth is contributing to local jobs and the county’s economy.
Tracy McDonnell Goad, Director at Buttermilk, said “We wanted to create a year round company in Cornwall and had to find new markets to do so. Kingdom and Sparrow combined commercial awareness with incredible design which has allowed us to expand nationally, export to 17 countries and employ people year round.”
We’re so proud to have received this award, especially because it’s all about how our design has proven effective for our client. And whilst we work with brands all over the world, we are proud of this success working with a local company.
For us this has solidified what we already knew – that people’s perception of design talent is changing. You no longer need to be in London or the big cities to be respected for producing innovative brands.
Our location in Cornwall is definitely one of our USPs as an agency. We pioneer a healthy work-life balance and everyone here loves what they do. Technology and our easy access to Newquay airport means we never have to compromise on client communication.
Wherever you are in the world, if you’ve got a project you think we can help with we’d love to hear from you. Give us a call on 01326 744776 or email [email protected]