As brand strategists and designers in the food and drink industry we’re increasingly involved in conversations with clients around sustainability. It is clearly a paramount factor in branding and packaging, not only to do your bit for the environment but to meet the needs and expectations of today’s consumers.
Whether you’re launching a new sustainable brand or looking to make changes to your existing food or drink business, there’s a lot of information to take in and it can be hard to know where to start. So over the past month we’ve been sharing a series of blogs focused on this topic – looking at consumer attitudes and behaviour, sustainable packaging solutions, what mainstream brands are doing, and how to communicate sustainability through design.
Now we’ve put together a PDF combining all of the information in our Sustainability Series blog posts and more. Feel free to download this and share with your colleagues, friends and family in the food & drink industry – we all have the power and opportunity to make a difference by making changes, however big or small.