Health & wellness; a new virtuous circle
Wellness has become all-pervasive in people’s lives… sometimes even intrusive. It now sits at the confluence of two blurring lines; nature and science; physical and emotional.
Sustainability drives innovation, but what’s in it for me?
Brands first looking at sustainability as a core part of their business strategy were generally just trying to appear as the good corporate…
Communicating brand through typography
What is type and typography?
Type refers to pre-fabricated, replicable lettershapes. Typefaces are families of these lettershapes that share characteristics – like DNA – and work together as one.
How do consumer attitudes to sustainability affect your brand?
Whether you’re launching a new sustainable brand or looking to make changes to your existing food or drink business, here are some consumer attitudes and stats that should help you to know you’re doing the right thing.