Thirsty’s – Bespoke Beer Mat Printers

beer coaster design

Client: Thirsty’s | Market: UK | Services: Creative Strategy, Brand Identity


Thirsty’s do one thing and they do it very well. They manufacture sustainably made, premium quality, bespoke beer mats. They use their skill, craftsmanship and attention to detail to showcase brands, turning the humble beer mat into a versatile marketing tool.

beer mat photo


Thirsty’s had a core customer base but they wanted to target the craft market, large and small, working with products beyond beer. It was important to convey their craft, provenance and functionality.

beer mat design options


We developed a simple, modern logo identity that would be flexible across beer mats, on boxes, in marketing materials and on their website. The chunky type gives a confident, sturdy feel and the drop icon denotes absorbency – both of which reflect the provenance and quality of their products.

beer mat designs


“We saw the work K&S have done for clients in the past and knew straight away that they were the right people to help re-brand our business. Everyone at K&S were an absolute pleasure to work with, and they produced some fantastic and diverse options for us to choose from. We have implemented the new branding everywhere from the website to our paper invoices and everything now feels professional and sophisticated. We couldn’t be happier with the results!”

Colin Capelle, Managing Director at Thirsty’s

beer mat in pub