Client: Thirsty’s | Market: UK | Services: Creative Strategy, Brand Identity
BRITISH BEER MATS FOR CRAFT DRINKERS
Thirsty’s do one thing and they do it very well. They manufacture sustainably made, premium quality, bespoke beer mats. They use their skill, craftsmanship and attention to detail to showcase brands, turning the humble beer mat into a versatile marketing tool.
Thirsty’s had a core customer base but they wanted to target the craft market, large and small, working with products beyond beer. It was important to convey their craft, provenance and functionality.
We developed a simple, modern logo identity that would be flexible across beer mats, on boxes, in marketing materials and on their website. The chunky type gives a confident, sturdy feel and the drop icon denotes absorbency – both of which reflect the provenance and quality of their products.