Caroline Bennett, Founder of London’s first sushi restaurant Moshi Moshi, has launched her own sustainable fishing project. We helped her to come up with a brand, logo and website that drew on their ethical, responsible and personable values. Caroline has used our branding to launch her own successful crowdfunder campaign to build the first Sole of Discretion fishing hub. Just launched! Their branded Crowdfunder campaign helped them gain well over their £12k target.