Client: Small & Wild | Market: UK | Services: Brand Identity, Illustration, Packaging Design
HAPPY HERBAL TEA FOR KIDS
Small & Wild was created by two mums with a love for tea. Their ingredients are 100% natural, ethically-sourced and have no added sugar or nasties – making them perfect for little tummies.
We needed to create a brand identity that communicated the natural ingredients to both children and adults, and design tea packaging that stood out on the shelf. We wanted to link the ritual of making tea with story time and quiet moments of family connection, so set out to create a world of characters to capture imaginations.
We chose a traditional, hand-painted illustration style that appeals to children up to the age of twelve but has nostalgic appeal for parents, while representing the natural and ‘wild’ ingredients. Creating the characters allowed us to think beyond the tea packaging design so that Small & Wild had everything they needed to continue their brand world.