We looked at Polgoon’s juice and cider range as part of their overall branding. Although each product range had a slightly different audience and therefore a different feel they still needed to fit into Polgoon’s overarching identity.
Their juice and cider had the same quality and Cornish-made heritage as their wine, but had a slightly different audience. This meant that we needed to incorporate those elements of quality whilst appealing to families, cafés and deli customers.
To give a local artistic feel we illustrated quite abstract fruits to represent the flavour of each juice, whilst keeping a high-end design and colour palette that matched their overall brand.