Pep & Lekker

snack food packaging design

Client: Pep & Lekker | Market: UK | Services: Brand Refresh, Packaging Design


Pep & Lekker make organic, vegan foods using natural ingredients, with a focus on nutritional value and great taste.

Seed snack branding


Having started off with a range of organic soups, Pep & Lekker came to us for a brand refresh and to help them launch a new premium snack product made with over 40% seeds and natural superfoods.

pouch design branding
snack packaging design


We developed a bold, sophisticated design with muted colours and hand-drawn illustrations to communicate the organic goodness of the product. The ‘E’s in SEED come together to celebrate the ingredients and represent inclusiveness – their snacks are for everyone.

food packaging pep & lekker
seed snack branding


Pep & Lekker’s Seed Snacks have had lots of interest since their launch and were quickly taken on by Planet Organic. They’ve won 1st Place in the Savoury Snack category for their Fennel & Sunflower flavour at the 2018 Nourish Awards too.

“Kingdom & Sparrow were recommended as being creative, innovative and excellent value for money. They have excelled in all these areas and more. As well as ticking all the boxes one would need for a brand designer, every one of the team is a pleasure to work with, and they are incredibly responsive to our needs. I hope that we will have the opportunity to work with them for many years to come”.

Susan Gafsen, Co-Founder and Director of Pep & Lekker.