New Dawn Traders Rum | Rum label design – Illustration

New Dawn traders rum design

Client: New Dawn Traders | Market: UK | Services: Branding, Illustration, Label Design


New Dawn Traders sail cargo vessels to import fine produce from across the Atlantic Ocean and along European coastlines. Through their products & events they are invigorating a new maritime culture around fair-transport ships, the goods they carry and the communities they support.

New Dawn Traders rum branding and label design
New Dawn rum label design


After working on their brand identity and logo, New Dawn Traders came to us with an amazing story, an 18 year old rum that was carried by tall ship from the Caribbean to Falmouth. They wanted a label that told their fair trade story but also exuded a premium feel as a ‘special occasion’ drink.

New Dawn Traders rum branding and label design
New Dawn Traders illustration


We developed a highly detailed illustrative rum label, harking back to the Victorian age of shipping rum, spices and chocolate from far flung lands. We brought in the phases of the moon, flying fish, and of course the beautiful tall ship.

New Dawn chocolate packaging design
New Dawn traders rum design
New Dawn rum
Rum cask


New Dawn Traders are selling in high-end locations in the UK and have showcased their packaging in the V&A Museum in London.

New Dawn Traders illustration