Client: New Dawn Traders | Market: UK | Services: Branding, Illustration, Label Design
FAIR TRADE BY SAIL
New Dawn Traders sail cargo vessels to import fine produce from across the Atlantic Ocean and along European coastlines. Through their products & events they are invigorating a new maritime culture around fair-transport ships, the goods they carry and the communities they support.
After working on their brand identity and logo, New Dawn Traders came to us with an amazing story, an 18 year old rum that was carried by tall ship from the Caribbean to Falmouth. They wanted a label that told their fair trade story but also exuded a premium feel as a ‘special occasion’ drink.
We developed a highly detailed illustrative rum label, harking back to the Victorian age of shipping rum, spices and chocolate from far flung lands. We brought in the phases of the moon, flying fish, and of course the beautiful tall ship.
New Dawn Traders are selling in high-end locations in the UK and have showcased their packaging in the V&A Museum in London.