Client: Mococu | Market: UK | Services: Brand Identity, Packaging Design, Photography
RAW VEGAN CHOCOLATE
Mococu is an organic raw chocolate brand that launched at the end of 2017. Their unique collection of cacao body paints, massage butters, sharing dips and luxury chocolates are ‘gifts for the senses’ – gifts of beauty, sensuality, intimacy and goodness.
We needed to create a luxury brand that communicated sensuality and emphasised the raw, organic nature of the product. Every chocolate is handmade, hand-decorated and hand-wrapped, so we wanted to show that Mococu is a real experience, not just a product.
Mococu Founder, Alison Fleming, learned to make chocolate in Mexico, exploring the history of the Mayans and their relationship with cacao. Using this as inspiration we developed hand-drawn glyphs that would become the essence of the Mococu identity.
We used deep colour, gold foil, and illustration to reflect the quality, sensuality and bespoke nature of the luxury brand. The swirling clouds emphasise the natural ingredients and intricacies of the handmade chocolates.