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Masala Mama – Brooklyn

Indian food branding

Client: Masala Mama | Market: US | Services: Brand refresh, Label Design


ARTISAN INDIAN SAUCES

Brooklyn-based Masala Mama make all-natural spice blends and premium sauces for simple, healthy and delicious Indian home cooking.

Masala Mama food label design

THE PROJECT

They came to us to help them launch four new Simmer Sauce products for their range. They wanted a premium, authentic and artisanal label design with plenty of shelf stand-out.

Gold foil on Masala Mama food label design

THE JOURNEY

 We developed a unique die cut label inspired by Indian mandalas, with a bold colour palette and premium gold foil finishing for maximum impact. We refreshed their logo and Masala Mama illustration, keeping their brand heritage but bringing it up to date.

Masala Mama food label design
Masala Mama food label design
Masala Mama food label design
Masala Mama food label design

THE OUTCOME

Shortly after launching Masala Mama’s sauce range was taken on by Whole Foods all over the US.

 

“We absolutely loved all the labels Kingdom & Sparrow produced for us – it was difficult to decide which route to go with. We were so pleased with the final result, which helped us get into Whole Foods nationwide, overnight!”

Nidhi Jalan, Founder of Masala Mama

Before & after curry design