Client: Guy Anderson | Market: UK | Services: Brand Identity, Packaging Design
BREAKING OUT OF TRADITION
Mad Dogs & Englishmen is a range of delicious picnic wines uniquely packaged for today’s market.
THE PROJECT
The way people drink wine is changing. Customers are on the look out for more exciting, creative wine labels and offerings. So Mad Dogs wanted to shun tradition and do something fun and relaxed to appeal to a new customer base.
THE JOURNEY
We developed an bold, vibrant brand for the craft age and informal, social drinking. Using bright vivid colours, energetic textures and modern collage we developed a range of creative wine labels.
THE OUTCOME
Mad Dogs & Englishmen is now selling at Asda stores across the UK!
