The Gym Project had a plan – to build a mega fun gym with crazy classes, the best equipment and even a DJ booth. Such a great idea needed attention-grabbing lifestyle branding, so we sat down and came up with names, tag lines, colour schemes and an energetic logo that showed working out can be fun.
And so the Gym Project was born. Our designs were rolled out across the interior of the gym, signage, ads and Tees to keep the logo alive and put movement into their brand.
