Client: Future Stitch | Market: China | Services: Brand Identity, Bespoke Typeface
REDESIGNING THE TEXTILE INDUSTRY
Future Stitch is the most innovative apparel producer in the world – the future of high-quality, sustainable and responsible manufacturing. They wanted a brand with substance.
We saw an opportunity to create an innovative, timeless brand that felt part of the apparel industry but was a completely unique brand identity. A brand worthy of world-changing inspiration.
We wanted to create something modern and flexible but with the influence of textile history in its DNA. So we designed a typeface – ‘Stitched’ – for the brand which was inspired by Concrete Art of the early 20th century.
Future Stitch has launched with a strong, well-received brand. They’re already taking the textile industry by storm with huge performance brand partnerships already formed. The factory is set to open late in 2018 – so watch this space.
“I worked through dozens of iterations before ultimately deciding to use @KingdomAndSparrow as my Brand ID partner. I also can’t overstate the importance of investing into your company ID. I believe thoughtful logos that tell a narrative and are easy to remember give your company an edge that competitors may not have.”
Taylor Shupe, CEO at Future Stitch.