FORGING THE CORNISH CRAFT EXPERIENCE
Client: Firebrand Brewing Co.
Services: Brand Strategy, Brand Identity, Packaging Design
Firebrand began its journey as a brewery in an old, converted milking parlour in the wilds of North Cornwall. From humble roots their size and ambitions grew, and in 2019 they came to us with the goal of repositioning from local microbrewery to Cornish craft experts.
Relaxed, outdoor gatherings have always been a big part of Firebrand – think smokey barbeques and camping adventures with family and friends. It quickly became clear to us that these are the experiences people wanted from their progressive Cornish craft beer.
Inspired by the old milking parlour and Firebrand’s Cornish origins, we created a strong and versatile logo with a fire-breathing chough. We paired this with bold patterns inspired by 70s outdoor culture, going back to basics to evoke the simple experience of sitting outside, enjoying a beer with friends. The overall look and feel challenges the expectations of traditional Cornish beer, while capturing the laid-back, down-to-earth character of Firebrand.
Launching a rebrand during these strange times was always going to be a challenge, but Firebrand are already gaining traction! They’re doing a brilliant job of serving customers directly and spreading the word about their (delicious) Cornish beers. We can’t wait to see where the next year takes them.
‘Working with Kingdom and Sparrow is probably one of the best business decisions I’ve made so far. They took all of the small details behind Firebrand’s ethos and turned it into branding that stands strong against the best breweries in the country. The team at Kingdom and Sparrow were incredibly easy to work with and their experience with other breweries in the industry was extremely helpful.
The feedback we’ve received regarding the branding from customers, pubs, retailers and distributors has been fantastic. Our future is looking brighter than ever thanks to the help from Kingdom and Sparrow.’ Joe, Founder of Firebrand Brewing Co.