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Electric Bear – Craft Beer Can Design

Craft beer labels design

Client: Electric Bear | Market: UK | Services: Brand Identity, Craft Beer Labels Design, Illustration


FOR THE LOVE OF BEER

Electric Bear is a craft beer brand with big ambitions and a bold identity. They create eclectic, modern, hop forward beers from their microbrewery in Bath.

 

Chocolate stout beer
Electric Bear Werrrd can
Electric Bear Verbena can
Electric Bear Surface Area can
Electric Bear Easy can
Electric Bear Drop can

THE PROJECT

For their launch back in 2015 we needed to create a strong brand with unique craft beer labels to help them to stand out against the growing, ever popular craft beer market.

They’ve since evolved and innovated through the craft beer movement and we’ve continued to work with them to develop new beer can designs. Every can needs to be distinctively Electric Bear, but at the same tell it’s own unique story to reflect the beer name and ingredients.

Big Hoppa craft beer can design
Big up craft beer design
Button masher craft beer design
Hazmat Craft Beer design
Howdy Ho craft beer design
Inspector Remorse craft beer
Electric Bear Oat So Simcoe can
Surface area v2
Water Lane beer Craft beer labels design

THE JOURNEY

We worked closely with Electric Bear to create their bright, bold, humorous and contemporary brand from the bottom up, developing their recognisable illustration style. Using label designs, tone of voice and photography, alongside their marketing team we helped them to launch big.

In 2017 they introduced a new range of cans and we continued to work with them to refresh the brand and develop exciting new craft beer labels. For each beer they brew, we create new hand-drawn characters, textures and lettering.

 

Electric Bear, Craft beer labels design

THE OUTCOME

Since their launch, Electric Bear have continued to grow their loyal following and innovate in the craft beer industry. They’ve expanded their taproom to meet demand and you’ll find them at tap takeover events all over the country.

 

“Freakin’ sweet. You guys are nailing it.”

Jack Delaney, Lead Brewer at Electric Bear.

Electric Bear range