Client: Electric Bear | Market: UK | Services: Brand Identity, Craft Beer Labels Design, Illustration

FOR THE LOVE OF BEER

Electric Bear is a craft beer brand with big ambitions and a bold identity. They create eclectic, modern, hop forward beers from their microbrewery in Bath.

THE PROJECT

For their launch back in 2015 we needed to create a strong brand with unique craft beer labels to help them to stand out against the growing, ever popular craft beer market.

They’ve since evolved and innovated through the craft beer movement and we’ve continued to work with them to develop new beer can designs. Every can needs to be distinctively Electric Bear, but at the same tell it’s own unique story to reflect the beer name and ingredients.

THE JOURNEY

We worked closely with Electric Bear to create their bright, bold, humorous and contemporary brand from the bottom up, developing their recognisable illustration style. Using label designs, tone of voice and photography, alongside their marketing team we helped them to launch big.

In 2017 they introduced a new range of cans and we continued to work with them to refresh the brand and develop exciting new craft beer labels. For each beer they brew, we create new hand-drawn characters, textures and lettering.

THE OUTCOME

Since their launch, Electric Bear have continued to grow their loyal following and innovate in the craft beer industry. They’ve expanded their taproom to meet demand and you’ll find them at tap takeover events all over the country.

“Freakin’ sweet. You guys are nailing it.”

Jack Delaney, Lead Brewer at Electric Bear.