JOURNEYS INTO CRAFT BEER
Services: Brand Strategy, Brand Identity, Packaging Design
Double-Barrelled are a husband and wife team who embarked on a year long trip around the world sampling craft beer – now that’s our kind of trip! 85,000 miles later they continued the adventure, setting up their own brewery in Reading in the UK.
To help them reach modern craft drinkers and stand out in a busy market we created a distinctive identity and range of premium beers, inspired by their travels – without being gimmicky.
We designed an abstract interlocking D&B logo mark to echo both a backpack clip and a butterfly, as a nod to the ‘butterfly effect’ of their adventures. For each label we used a simple, minimalist template design to allow the flexibility they need for regular new brews. The monochrome photographic backgrounds are inspired by their unique travel stories, engaging craft beer enthusiasts in their brand world and creating a sense of anticipation for what beer – and what story – will be coming next.
“It was great to work with a branding agency who were as passionate about the industry as we are. They knew our market without needing to be told & utilised their own passions to help us create a stand out brand. The team were great to work with and we are beyond proud of the final result. And they should be too.
Launching into the market at Craft Beer Rising amongst 170 other breweries was a real test of how our brand would be received. The feedback was overwhelmingly positive with consumers, bottle shops, retailers & distributors all noting how it fit the craft market perfectly. The only negative was some said it looked too professional for a start up company brand! We’ll take that.” Luci Clayton-Jones, Co-founder of Double-Barrelled.