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The Cornish Seaweed Company – Brand and Packaging Refresh

Cornish Seaweed Company branding and packaging

Client: The Cornish Seaweed Company | Market: UK | Services: Brand Identity, Packaging Design


STRAIGHT FROM THE CORNISH SEA

The Cornish Seaweed Company sustainably hand harvests seaweed from the rugged coasts of Cornwall. Their aim is to make it a part of everyone’s diet and help make it recognised for the superfood it is, both environmentally and nutritionally.

Cornish Seaweed Company branding and packaging
Cornish Seaweed Company branding and packaging
xCornish Seaweed Company branding and packaging
Cornish Seaweed Company branding and packaging

THE PROJECT

As The Cornish Seaweed Company grew, they knew it was time for a brand and packaging refresh. The rebrand needed to reach a wider customer base, with packaging that mirrored the hand-foraged nature of the product and told their wonderful story, with sustainability at the forefront.

Cornish Seaweed Company illustration

THE JOURNEY

We wanted to celebrate the seaweed in all its glory and tell its story from sea to plate. We used a balance of hand painted watercolour elements and a clean, simple logo to represent the organic natural product and its simplicity. We included a diving character to represent Tim and Caroline who get into their diving equipment and scour the seas.

 

Cornish Seaweed Company branding and packaging
Cornish Seaweed Company branding and packaging
Cornish Seaweed Company branding and packaging

THE OUTCOME

The Cornish Seaweed Company is now supplying Tesco and Waitrose and chefs such as Nathan Outlaw and Jamie Oliver. We’re continuing to develop their range as they grow.

 

“Kingdom & Sparrow have done a tremendous job in propelling our company’s performance. After a total rebrand sales soared almost 40%. They are a real pleasure to work with.”

Tim van Berkel, MD at The Cornish Seaweed Company.

Seaweed foraging
Cornish Seaweed Company branding and packaging
Cornish Seaweed previous design

Previous Design