A natural balance: health, taste and sustainability
Client: The Cornish Seaweed Company
Services: Brand Identity, Packaging Design & Sustainability Consultancy, Messaging, Photography
The seaweed that’s hand-harvested from the coasts of Cornwall is organic, sustainable, nutritious and flavoursome, but how do you communicate all of that to consumers from the supermarket shelf?
The Cornish Seaweed Co. has a range of products that make great meal additions, from dulse flakes to seaweed salt. We wanted to champion the goodness of their seaweed but also make it an easier choice for consumers. With this in mind, we developed an overall strategy for how a rebrand could educate and communicate consumers, identifying how the brand hierarchy and product usage should be balanced on pack across the range.
Using hand-painted watercolours and bespoke illustrations paired with a clean logo, we celebrated the story of the seaweed from sea to plate. Messaging indicates how each product can best be used, helping to make them an easy part of cooking or meal prep.
We also worked with The Cornish Seaweed Co. to make the packaging as sustainable as possible, removing the plastic window and replacing it with strong product photography instead.
What we’ve created is a natural but distinctive brand that stays true to their aim of making seaweed an easy choice for people, to add nutrition and flavour to their food in a sustainable way.
The Cornish Seaweed Company is now supplying Abel & Cole, Planet Organic and Waitrose, and has been showcased on numerous TV shows. It’s used by chefs such as Nathan Outlaw and Jamie Oliver.
“Kingdom & Sparrow have done a tremendous job in propelling our company’s performance. After a total rebrand sales soared almost 40%. They are a real pleasure to work with.” Tim van Berkel, MD at The Cornish Seaweed Company