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Cornish Charcuterie – Brand Refresh

Cornish Charcuterie Packaging Design

Client: Cornish Charcuterie | Market: UK | Services: Brand Refresh, Packaging Design


Provenance in every bite

Cornish Charcuterie is an artisan producer who makes award-winning charcuterie, rillettes and pâté on Norton Barton Farm in Cornwall.

Cornish Charcuterie packaging
Cornish Charcuterie packaging

THE PROJECT

They needed to refresh their brand and packaging. The aim was to reflect the high quality and provenance of their food, and show how involved they are with the process of making – from rearing their own lop-pigs to cooking and packaging their products.

Cornish Charcuterie illustration
Cornish Charcuterie illustration
Cornish Charcuterie illustration

THE JOURNEY

Cornish Charcuterie really wanted to keep their fingerprints as part of the brand because it represents who they are and how they work – hands-on at every touchpoint.

We developed hand-drawn illustrations of their ingredients and took real fingerprints to add to new messaging and a new colour palette. The result is a development of their original brand that feels high-end but still friendly and artisan.

Cornish Charcuterie packaging
Cornish Charcuterie packaging

THE OUTCOME

The Cornish Charcuterie range has won awards in both Taste of the West and the Great Taste Awards and has been featured in two BBC programs.

They supply farm shops, delis and restaurants throughout the UK.

Cornish Charcuterie pigs
Cornish Charcuterie before and after