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Buttermilk | Product branding – logo redesign – photography

Buttermilk branding

Client: Buttermilk Confection Ltd | Market: Worldwide | Services: Brand Identity, Packaging Design, Illustration, Marketing Assets, Web Design, Photography


ARTISAN CONFECTIONERY FOR THE NATION

Buttermilk’s love and enthusiasm for everything sweet has been guiding their Cornish confectionery since 1964. As a family run business, they take care and pride over all their hand-made, artisan treats.

Buttermilk fudge range
Buttermilk fudge branding and packaging
Buttermilk fudge branding and packaging

THE PROJECT

Buttermilk had a great local, Cornish brand, with wonderful values and a whole lot of ambition. They wanted to reach a new, national audience without alienating their loyal customers and staying true to who they were.

Buttermilk fudge branding and packaging
Buttermilk Chocolate Almond design
Buttermilk fudge branding and packaging
Buttermilk fudge branding and packaging
Buttermilk fudge branding and packaging

THE JOURNEY

Buttermilk knew who they were, they just needed to shout about it. We helped them to rebrand in the right way, taking on new products like sharing packs, gift boxes and treat packs, as well as dusting off their popular grab bags. We’ve helped them roll out the brand across their website and marketing materials too.

We continue to work with them on new products and marketing and they now have a colourful, quality, friendly brand that shows off their amazing traditional techniques, modern thinking and incredible passion.

Buttermilk fudge branding and packaging
Buttermilk fudge branding and packaging
Buttermilk fudge branding and packaging
Buttermilk fudge branding and packaging
Buttermilk Logo Typography
Buttermilk fudge and coffee
Fudge
Buttermilk branding
Buttermilk website

THE OUTCOME

Buttermilk increased sales of their own brand products from 20% to over 60% in the first 18 months of their rebrand. Their mission to reach the nation has been realised and then some! They’re in Tesco, Sainsbury’s, Wholefoods, Waitrose and more… They’ve also increased their export market by 60%. Go Buttermilk!

“Kingdom and Sparrow have been the perfect partner for our rebrand. They listened and responded to our brief, produced 3 fantastic concepts that were perfect for our target audience, and then worked with us to deliver stand out packaging. What I find really exceptional about them is that they are able to offer illustration, design and photography all under one roof. As a client this is really helpful!
Since our rebrand we have achieved numerous listings that otherwise wouldn’t have happened. We have also won awards such as “Champion of Confectionery” for our packaging and product in the Taste of the West Awards.”

Olivia Keen, Marketing Director