Client: Buttermilk Confection Ltd | Market: Worldwide | Services: Brand Identity, Packaging Design, Illustration, Marketing Assets, Web Design, Photography
ARTISAN CONFECTIONERY FOR THE NATION
Buttermilk’s love and enthusiasm for everything sweet has been guiding their Cornish confectionery since 1964. As a family run business, they take care and pride over all their hand-made, artisan treats.
THE PROJECT
Buttermilk had a great local, Cornish brand, with wonderful values and a whole lot of ambition. They wanted to reach a new, national audience without alienating their loyal customers and staying true to who they were.
THE JOURNEY
Buttermilk knew who they were, they just needed to shout about it. We helped them to rebrand in the right way, taking on new products like sharing packs, gift boxes and treat packs, as well as dusting off their popular grab bags. We’ve helped them roll out the brand across their website and marketing materials too.
We continue to work with them on new products and marketing and they now have a colourful, quality, friendly brand that shows off their amazing traditional techniques, modern thinking and incredible passion.
THE OUTCOME
Buttermilk increased sales of their own brand products from 20% to over 60% in the first 18 months of their rebrand. Their mission to reach the nation has been realised and then some! They’re in Tesco, Sainsbury’s, Wholefoods, Waitrose and more… They’ve also increased their export market by 60%. Go Buttermilk!
