Client: Brilliant Gin | Market: UK | Services: Brand Identity, Gin Label Design, Tone of Voice, Photography, Web Design
MADE FOR THE SPIRITED
Brilliant Gin was born from a desire to create the perfect London Dry Gin. Long-time gin connoisseurs, Graham & Gail, wanted to create something daringly different for people who love gin as much as they do.
THE PROJECT
Their product is simple, elegant and high quality, but they also have a cheeky and adventurous side, so they wanted their brand and label design to reflect these qualities.
Building gin label design
THE JOURNEY
We developed Brilliant Gin’s brand to balance bold, clean design with an eloquent playful tone of voice and a tagline, ‘Made for the Spirited’, that works for their high end target audience. We advised and sourced everything from label finishes to bottling before helping them launch, producing marketing materials, photography and web design, placing them as a high end, quality brand right from the outset.
THE OUTCOME
Brilliant Gin now have stockists all over the UK and have won the prestigious Silver Outstanding Award and Bronze Packaging Award at the International Wine and Spirits Awards.
