Client: Bitter Union | Market: UK | Services: Brand Identity, Modern Packaging Design
RETHINK YOUR DRINK
Bitter Union is a range of delicious, natural, hand-crafted bitters that unites flavours and transforms your drink.
THE PROJECT
Bitter Union was a start up venture with big ambitions to bring something new to the cocktail industry. Their brand needed to sing about the truly artisan and micro-batch nature of their product, whilst still emphasising the fantastic quality of this premium product.
THE JOURNEY
We created a logo that was balanced and clean to sit alongside modern packaging design and a textured background flecked with gold. The gold reflected the little dashes of bitters and adds a playful quality to the label.
As a small-batch, handmade product we were able to create a completely unique, bespoke die-cut for the label, adding bold colour and embossing to making this a striking addition to any craft spirit and mixers.
