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Bitter Union – Artisan Bitters

Bitter Union branding and packaging

Client: Bitter Union | Market: UK | Services: Brand Identity, Modern Packaging Design


RETHINK YOUR DRINK

Bitter Union is a range of delicious, natural, hand-crafted bitters that unites flavours and transforms your drink.

Bitter Union branding and packaging

THE PROJECT

Bitter Union was a start up venture with big ambitions to bring something new to the cocktail industry. Their brand needed to sing about the truly artisan and micro-batch nature of their product, whilst still emphasising the fantastic quality of this premium product.

Bitter Union branding and packaging
Bitter Union branding and packaging
Bitter Union branding and packaging

THE JOURNEY

We created a logo that was balanced and clean to sit alongside modern packaging design and a textured background flecked with gold. The gold reflected the little dashes of bitters and adds a playful quality to the label.

As a small-batch, handmade product we were able to create a completely unique, bespoke die-cut for the label, adding bold colour and embossing to making this a striking addition to any craft spirit and mixers.

Bitter Union branding and packaging