Client: Big Mountain Brewing Co. | Market: Europe | Services: Brand Identity, Packaging Design, Signage
BREWED FOR ADVENTURE
Big Mountain Brewing Co creates beer that reflects the community and lifestyle of Chamonix. Founder and professional rock climber Jack is an outdoor enthusiast and craft beer lover from Yorkshire – and whilst Chamonix was fulfilling his need for adventure, he quickly realised that the choice of beer was limited. He started brewing at home and eventually Big Mountain Brewing Co was born.
Since their launch, Big Mountain Brewing Co were known as a micro-brewery. They came to us when they were ready for their next phase of growth, moving to bigger premises and opening a bar in Chamonix. They had new ambitions to be a national craft beer for France – and eventually export too – and they needed a brand that reflected their potential.
We worked with Jack to develop a contemporary brand with big impact. We used illustration and imagery to reflect the spirit of Chamonix, with a flexible, editable mountain device that allows for an injection of unique personality for each beer. We refined the logo identity with minimal, bold type to contrast the artistic nature of the design.
Big Mountain Brewery have very recently launched their new beers and opened their bar in Chamonix. Watch this space for news on their success!