Kingdom & Sparrow Brand Refresh

Defining a new generation of branding agency
for a new generation of brands.

Over the last year our positioning as a new generation of branding agency has never been more relevant. As the way people work, communicate and shop changes, our values and strengths are what our clients need now more than ever, so we’ve seized the opportunity to look inward and bring more visual clarity to our own brand.

Brand identity lightbulb
Branded Bottle Kingdom & Sparrow rebrand

Reaching the right clients

We’ve always talked about our ‘Designed Differently’ approach, but realised that there was more we could do to tell this story for clients. From pioneering start-ups to category-challenging FMCGs, our clients are innovative, often with purpose-led brands that give modern consumers a positive choice that really connects. We’ve elevated our brand to better showcase all the things that give these clients a truly fresh approach.

Purposeful craftsmanship

Our team combines strong strategic insight with imaginative design. By mixing modern and traditional techniques with commercial thinking, our talented team of illustrators, designers and strategists are always pushing creative boundaries to develop striking and purposeful brands. We’ve brought some of that craftsmanship back into our own brand with a more hand-crafted tone and supporting illustrations.

Creative change

There’s been a big shift across all industries to do better for people and the planet, particularly for food and drink brands and this is where we can help make a difference. We’ve always championed creative wellbeing and sustainable choices, but we’ve been working on higher standards for our team, our clients and consumers. This year we’ve become a carbon negative team and started working with local charities to support our community. Our brand now better reflects our actions with a more natural and approachable feel to our type, logo and colour palettes.
Kingdom and sparrow branded 300ml cans showcasing colour palette
Falmouth harbour views

Out of the city

Being by the sea in Falmouth has never stopped us building strong collaborations across the world. We’re doing what we love, where we love which leads to a happier team, better creative work and more productive relationships. Over the last year more and more people have seen that distance never needs to be a boundary to impactful work and we’re embracing that with brand imagery that celebrates our Falmouth studio and location.

Inspiring partnerships

The most exciting showcase of our brand refresh is our new website. We’ve worked with Cornwall-based web agency Solve Media, videographers Pixel Rain and 3D render studio Where Giants Roam, on a completely new design that better fits our positioning and personality. We’ve brought in more animation and dynamism too, to really celebrate our work, team and approach.
range of branded food and drink packaging

The final result

Our whole team has been involved with and contributed to our refreshed identity and we’re really proud of the final result. It will benefit our clients too by adding clarity to our work and what we offer them. Ultimately our brand refresh showcases who we are with a renewed sense of energy, purpose and positivity for the future.