When is it time to refresh your brand?
-It could be sooner than you think…
The average food or drink brand updates their identity and packaging every three to five years, but in an industry that’s forever evolving, it’s so important to stay fresh, current and exciting to your consumer base. And we believe that the fast-moving digital world means even three years might be too long.
5 things to consider when choosing your brand name
-Your brand name is a key element of your brand identity. It needs to capture your personality, communicate effectively with your audience, be unique and ‘feel right’. Choosing a name is an important decision, not to be taken lightly!
Communicating brand through typography
-What is type and typography?
Type refers to pre-fabricated, replicable lettershapes. Typefaces are families of these lettershapes that share characteristics – like DNA – and work together as one.
Meet the team – Jennie
-Jennie joined the team as a Creative Designer in April this year and settled right in from day one. Find out more about her background, why she came to work with us at Kingdom & Sparrow, and how she’s fully embracing Cornish life by the sea.
