The Creative Direction Series 2: Three beer trends we’re excited about for 2019
-It’s no secret that we’re big beer fans at Kingdom & Sparrow. We’ve picked up on some shifts in the scene throughout 2018 – and these are the categories we’re most looking forward to seeing develop further next year.
The Creative Direction Series 1: When is it time to refresh your brand?
-It could be sooner than you think…
The average food or drink brand updates their identity and packaging every three to five years, but in an industry that’s forever evolving, it’s so important to stay fresh, current and exciting to your consumer base. And we believe that the fast-moving digital world means even three years might be too long.
5 things to consider when choosing your brand name
-Your brand name is a key element of your brand identity. It needs to capture your personality, communicate effectively with your audience, be unique and ‘feel right’. Choosing a name is an important decision, not to be taken lightly!
Communicating brand through typography
-What is type and typography?
Type refers to pre-fabricated, replicable lettershapes. Typefaces are families of these lettershapes that share characteristics – like DNA – and work together as one.
