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The Creative Direction Series 2: Three beer trends we’re excited about for 2019
-It’s no secret that we’re big beer fans at Kingdom & Sparrow. We’ve picked up on some shifts in the scene throughout 2018 – and these are the categories we’re most looking forward to seeing develop further next year.
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The Creative Direction Series 1: When is it time to refresh your brand?
-It could be sooner than you think…
The average food or drink brand updates their identity and packaging every three to five years, but in an industry that’s forever evolving, it’s so important to stay fresh, current and exciting to your consumer base. And we believe that the fast-moving digital world means even three years might be too long.
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5 things to consider when choosing your brand name
-Your brand name is a key element of your brand identity. It needs to capture your personality, communicate effectively with your audience, be unique and ‘feel right’. Choosing a name is an important decision, not to be taken lightly!
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Communicating brand through typography
-What is type and typography?
Type refers to pre-fabricated, replicable lettershapes. Typefaces are families of these lettershapes that share characteristics – like DNA – and work together as one.
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Meet the team – Jennie
-Jennie joined the team as a Creative Designer in April this year and settled right in from day one. Find out more about her background, why she came to work with us at Kingdom & Sparrow, and how she’s fully embracing Cornish life by the sea.
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The Sustainability Series – Downloadable PDF
-We’ve put together a PDF combining all of the information in our Sustainability Series blog posts and more. Feel free to download this and share with your colleagues, friends and family in the food & drink industry – we all have the power and opportunity to make a difference by making changes, however big or small.
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Communicating sustainability with design
-As a design agency specialising in food and drink brands, we’re increasingly tasked with finding effective ways to communicate commitments to sustainability and environmentalism through brands’ logos, messaging and packaging design. So what can you or your design agency do to help get this across?
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The rise of big brand sustainability
-In part 3 of our Sustainability Series we look at how supermarkets and mainstream brands in the food and drink industry are making sustainable changes.
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Packaging and sustainability
-In Part 2 of our Sustainability blog series we’re looking at the hot topic of sustainable packaging. Whether you’re launching a new brand or you’ve been operating for years there’s no doubt that the use of plastic is a crucial conversation for food & drink brands, now more than ever.
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How do consumer attitudes to sustainability affect your brand?
-Whether you’re launching a new sustainable brand or looking to make changes to your existing food or drink business, here are some consumer attitudes and stats that should help you to know you’re doing the right thing.
