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The Creative Direction Series 1: When is it time to refresh your brand?
-It could be sooner than you think…
The average food or drink brand updates their identity and packaging every three to five years, but in an industry that’s forever evolving, it’s so important to stay fresh, current and exciting to your consumer base. And we believe that the fast-moving digital world means even three years might be too long.
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5 things to consider when choosing your brand name
-Your brand name is a key element of your brand identity. It needs to capture your personality, communicate effectively with your audience, be unique and ‘feel right’. Choosing a name is an important decision, not to be taken lightly!
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Communicating sustainability with design
-As a design agency specialising in food and drink brands, we’re increasingly tasked with finding effective ways to communicate commitments to sustainability and environmentalism through brands’ logos, messaging and packaging design. So what can you or your design agency do to help get this across?
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The rise of big brand sustainability
-In part 3 of our Sustainability Series we look at how supermarkets and mainstream brands in the food and drink industry are making sustainable changes.
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Packaging and sustainability
-In Part 2 of our Sustainability blog series we’re looking at the hot topic of sustainable packaging. Whether you’re launching a new brand or you’ve been operating for years there’s no doubt that the use of plastic is a crucial conversation for food & drink brands, now more than ever.
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How do consumer attitudes to sustainability affect your brand?
-Whether you’re launching a new sustainable brand or looking to make changes to your existing food or drink business, here are some consumer attitudes and stats that should help you to know you’re doing the right thing.
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We’ve won a DBA Design Effectiveness Award!
-We’re very excited to announce that we’ve won a Silver Award for our work on Buttermilk’s rebrand at the DBA Design Effectiveness Awards 2018.
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7 trends that will shape drinks products in 2018
-We’ve gathered the global predictions that we believe will impact alcoholic drinks products in 2018, both in production and packaging.
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Traditional Techniques – Printmaking – The Process
-A recent project has had us visiting John Howard Print Studio in Penryn to work on some copperplate etchings. The print room is a wonderful environment to work in, often there are several processes and techniques going on as artists work on a range of projects.
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Traditional Techniques – Printmaking
-As a creative studio specialising in illustration we take pride in our ability to offer our clients bespoke, handcrafted artwork from an in-house team of highly skilled artists, illustrators & designers.
Printing is a medium we consistently consider on our projects – in fact, it comes into consideration in every project, as most end up being manufactured as printed packaging. With the initial design concepts however, the print room is never far from our minds.
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