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Market Insights – Confectionery Trends
-With this first quarter being filled with uncertainty, we’re piecing together what we think industry landscapes may look like going forwards – starting off with our beloved confectionery sector.
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Helpfal – a Covid-19 Community Project
-Despite not having seen each other in close to four weeks now(!), the Kingdom & Sparrow team are pulling together more than ever. We’ve put our energy into creating a community initiative – Helpfal.
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Working From Home: connected, creative, and cheerful.
-With strange times afoot, we checked in with the Kingdom & Sparrow team to see how they’re dealing with working from home. We’re sharing our tips and tricks for staying healthy, sane, and creative both in our professional and personal lives. As a design and branding agency, it’s key that our creativity, communication and support structures are effective both in and out of the studio.
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Our new studio space: bringing creativity and craftsmanship back to Falmouth’s original School of Art
-A few months ago we moved into an exciting new studio, Falmouth’s original School of Art building. Back in 1902 the School of Art offered all sorts of traditional art classes. Now we’re proud to be here giving it a new lease of life, crafting global food & drink brands in the same inspiring space.
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When is it time to refresh your brand?
-It could be sooner than you think…
The average food or drink brand updates their identity and packaging every three to five years, but in an industry that’s forever evolving, it’s so important to stay fresh, current and exciting to your consumer base. And we believe that the fast-moving digital world means even three years might be too long.
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5 things to consider when choosing your brand name
-Your brand name is a key element of your brand identity. It needs to capture your personality, communicate effectively with your audience, be unique and ‘feel right’. Choosing a name is an important decision, not to be taken lightly!
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Communicating sustainability with design
-As a design agency specialising in food and drink brands, we’re increasingly tasked with finding effective ways to communicate commitments to sustainability and environmentalism through brands’ logos, messaging and packaging design. So what can you or your design agency do to help get this across?
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The rise of big brand sustainability
-In part 3 of our Sustainability Series we look at how supermarkets and mainstream brands in the food and drink industry are making sustainable changes.
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Packaging and sustainability
-In Part 2 of our Sustainability blog series we’re looking at the hot topic of sustainable packaging. Whether you’re launching a new brand or you’ve been operating for years there’s no doubt that the use of plastic is a crucial conversation for food & drink brands, now more than ever.
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How do consumer attitudes to sustainability affect your brand?
-Whether you’re launching a new sustainable brand or looking to make changes to your existing food or drink business, here are some consumer attitudes and stats that should help you to know you’re doing the right thing.
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