Kids’ Yogurt Branding
LITTLE BANDITS | UK

No dairy, no soy, no worries: fun and inclusive kids’ snacking

The Challenge


Little Bandits came about after founder Jess’s son was diagnosed with food allergies. As a mother who didn’t want him to miss out, she found it hard to find dairy-free and soya-free products that were healthy and tasty, let alone fun! Spotting an opportunity, she set out on a mission to create a trusted non-dairy brand for all  kids and families to enjoy. 

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The Process

We loved Jess’s attitude to inclusivity so rather than taking an ‘anti-dairy’ stance, decided that positivity should be at the heart of the brand. We created a bold and playful identity to complement this, stand out amongst free-from competitors and appeal to modern parents (and kids).
 
Our hand-illustrated, mischievous bandit characters are not only highly recognisable brand assets, they also help to create a sense of camaraderie and interactivity that people of all ages can have fun with. Paired with clean design and cheerful messaging, the result is a brand that’s fresh, premium and disrupting the non-dairy category in a positive way. 
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Jess Harris, Founder of Little Bandits.

“I couldn’t be happier with the brand that Kingdom & Sparrow created. We’ve already had fantastic feedback from parents, kids, retailers and investors

– and some great wins that are helping me launch with a bang. I’m so proud to have launched a brand that’s standing out and changing the way people are thinking about allergen-free products. Thank you thank you thank you K&S team!” 

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The Results

Little Bandits has been gaining quick success since launching in July 2020, including 157 listings in Asda. 

picture of Hannah Bevan our client director

If you’d like to discuss how we could help with your brand, get in touch with our Client Director Hannah.

Hannah@kingdomandsparrow.co.uk
+44 (0) 1326 744776