Utopian branding cutom font

Lager Branding

Utopian Brewing | UK

The British lager with sustainability at its core

The Challenge

Utopian Brewing came to us with an exciting vision – to be the first independent, premium British lager brand for discerning drinkers nationwide. From their brewery in picturesque Devon they brew in the traditional way but using 100% British ingredients and modern methods, ensuring that sustainability is firmly at the core of what they do. With that in mind, they needed us to create a brand that captured their strong provenance and environmental values, as well as the great taste, quality and accessibility of their premium beer.

Utopian Brewing branding by Kingdom and Sparrow
Utopian beer boxes and cans
Utopian beer boxes and cans
Real lager brewed in devon Utopian beer

The Process

A fresh approach to brewing needed a fresh approach to branding. To differentiate Utopian from both mass-produced lagers and more experimental craft beer, we stepped away from typical brand cues found in these categories. Instead we created a unique identity balancing classic quality with forward-thinking innovation.

A hand-drawn illustration represents the harmonious, sustainable vision of Utopian, and celebrates the brand’s British roots and natural processes and ingredients. The strong female warrior character raises a glass to the future of modern brewing. A bold, robust logomark and sophisticated lettering and messaging adds trust and a premium feel, whilst the stripped back colour palette keeps the identity fresh and contemporary.

Utopian devon hills brand messaging
Utopian beer cans
Utopian founder and poster
Utopian devon hills brand messaging
Head brewer of Utopian
Custom pint glass with beer in Utopian
Utopian beer branded defender
Female warrior illustration Utopian

Rich Archer – Founder and Managing Director

“The team at Kingdom and Sparrow totally got what we wanted to achieve…

…not just with our brand but with our whole business. From the very first time we met, long before we actually had a brewery, we have had a fabulous relationship, working closely together to continually develop and refine how we communicate our core values in a way that is also highly engaging to our customers. Far more than just a supplier or a brand agency Kingdom and Sparrow are an integral part of our team and I can’t imagine not having them around. Being both great fun and easy to work with, along with being highly professional, is a wicked combo and K&S have both in abundance.”

Rich Archer, Founder of Utopian Brewing

“The team at Kingdom & Sparrow totally got what we wanted to achieve…

…not just with our brand but with our whole business. From the very first time we met, long before we actually had a brewery, we have had a fabulous relationship, working closely together to continually develop and refine how we communicate our core values in a way that is also highly engaging to our customers. Far more than just a supplier or a brand agency Kingdom and Sparrow are an integral part of our team and I can’t imagine not having them around. Being both great fun and easy to work with, along with being highly professional, is a wicked combo and K&S have both in abundance.”

Utopian beer branded defender
Female warrior illustration Utopian
Utopian unfiltered lager
British Pilsner by Utopian Brewing
Real lager brewed in devon
British pilsner Utopian design by Kingdom and Sparrow
lager brewed by good people - Utopian

The Results

Since launching in 2019, Utopian have collaborated with the likes of Brew Republic and Beer52 and are now exporting internationally. Despite the difficult Covid climate, they’ve continued to successfully sell online as the dedicated Utopian fan-base has grown. With long-term plans to become carbon neutral, we’re excited about the big things that are underway for this brand.

Utopian tap handle custom font design
Sophie Cowles Strategy Director V3

If you’d like to discuss how we could help with your brand, get in touch with our Strategy Director Sophie.

[email protected]
+44 (0) 1326 744776