Premium Kids’ Herbal Tea Branding

Happy herbal tea for kids

The Challenge

Small & Wild was created by two mums with a love for tea. Their ingredients are 100% natural, ethically-sourced and have no added sugar or nasties – making them perfect for little tummies. 

We needed to create a brand identity that communicated the natural ingredients to both children and adults, and design tea packaging that stood out on the shelf. We wanted to link the ritual of making tea with story time and quiet moments of family connection, so set out to create a world of characters to capture imaginations.

Small & Wild kids tea branding

Becky & Kate, Founders of Small & Wild

“We have really enjoyed working with Kingdom & Sparrow. 

They understood our brief and what we wanted really well and provided us with a brilliant selection of design routes. It was difficult to just choose one! We could rely on the whole team to be very responsive and quick at turning anything we asked for around. We are over-the-moon with the beautiful hand drawn illustrations and all the time, effort and skill that went into creating our new brand.”

The Results

Since their launch, Small & Wild has gone from strength to strength. It can be found in stores nationwide, from Harvey Nichols and Fortnum & Mason to Whole Foods and Ocado. They’ve also picked up plenty of press coverage and have been featured in the likes of Good Housekeeping, Parentfolk and industry experts, The Grocer. Oh, and they’ve a Great Taste Award under their belts too!