Low ABV Beer Branding
Small Beer Brew Co | UK

Small Beer, big taste: revolutionising low ABV

The Challenge


In the 1700s small beer, traditionally brewed between 0.5 and 2.8% ABV, was a staple of British daily life because it was less dangerous to drink than water! Since the 19th century the art of its creation has been lost. Small Beer founders James and Felix wanted to reignite this tradition with the world’s first brewery specialising in great tasting, sustainability brewed, low ABV beer. Their mission is to help people enjoy the big moments whilst staying as crisp and fresh as their beer. They came to us to help realise their vision and become the go-to, better choice for beer drinkers.

Person in park drinking low alcohol beer

The Process

To educate consumers in what was an entirely new category, it was key for the brand to be clear and accessible. The challenge was to communicate that low ABV beer isn’t just for designated drivers. It still has great taste and is the smart choice for anyone wanting to have a few beers and still enjoy a memorable experience, without the after effects.

Working closely with the founders we developed a highly detailed hand illustration (based on Felix’s hand) and paired it with clean, bold colours, shapes and typography.

The design balances elegant simplicity with a playful edge, giving a feeling of contemporary, premium craft to appeal to a wide range of beer drinkers.

Working closely with the founders we developed a highly detailed hand illustration (based on Felix’s hand) and paired it with clean, bold colours, shapes and typography.

The design balances elegant simplicity with a playful edge, giving a feeling of contemporary, premium craft to appeal to a wide range of beer drinkers.

SUSTAINABILITY AT THE FOREFRONT: A CORE FUNDAMENTAL

Small Beer is London’s first B Corp certified brewery, using recovered energy and brewing kit that drastically reduces the amount of water it takes to make their beer. At every step of the way, we’ve considered sustainability as a key fundamental. We’ve continued to work with them to ensure all of their packaging is as environmentally friendly as it can be, whilst still looking premium.

Craft beer gift box

The Results

Small Beer has been revolutionising the world of beer since their launch. They’ve gained noteworthy accounts with the likes of Selfridges, The Savoy, Ocado, Fuller’s Pubs, John Lewis/Waitrose and Majestic Wines across the country.

Awards that they’ve picked up along the way include Best New Launch at the Beer & Cider Awards 2018, and Imbibe’s Best Low Alcohol Beer award; and they’ve had press coverage in The Guardian, Men’s Health, The Telegraph, GQ and more.

Our branding work has had lots of attention too! In 2019 we won First Place in the ‘Cider, Low and No Alcohol Beer and Spirits’ category at the Dieline awards in Chicago, and Gold in the World Brand Design Awards.

picture of Hannah Bevan our client director

If you’d like to discuss how we could help with your brand, get in touch with our Client Director Hannah.

Hannah@kingdomandsparrow.co.uk
+44 (0) 1326 744776