National cider rebrand

Cider done right: a fresh approach in a traditional category

The Challenge

The British cider category was lacking in contemporary, middle-ground, premium cider — and Sandford Orchards came to us primed to fill this space. They’ve been making cider the proper way in the heart of Devon since 2002, producing drinks of far higher quality than the cheap, mass-produced ciders but more accessible than pricey craft options. Despite this, their brand wasn’t doing them justice, niching them in Devon and lacking appeal on the bar and shelf. 

Sandford Orchards core range branding by Kingdom and Sparrow

The Process

To help them grow beyond their county and gear up to become a national player in the cider market, we needed to enable consumers to see Sandford Orchards as a worthwhile trade up, and justify their slightly higher price point. This meant working with them to reposition their brand as a more authentic and better tasting alternative to mainstream competitors. 

Sandford orchards vintage range lineup by Kingdom & Sparrow
Sandford Orchards Vintage cider by Kingdom & Sparrow
Sandford Orchards apple illustration Kingdom & Sparrow
Sandford Orchards Vintage cider by Kingdom & Sparrow

We redesigned their visual identity, pairing a modern, natural colour palette and style with clear, bold messaging to communicate quality and taste. Each of their ranges has its own unique character and offering, so we ensured the brand system was recognisable but flexible enough to appeal to different consumers.

Barny Butterfield, MD of Sandford orchards

“Kingdom and Sparrow are a team of highly creative, strategic, inquisitive people…

They were quick to understand what we’re about and to develop that into a simple yet compelling positioning and creative strategy. We’re extremely happy with the end result and look forward to working with them again.”

Sandford Orchards iphone instagram story by Kingdom & Sparrow
Sandford Orchards fruit cider range by Kingdom & Sparrow

The Results

The result is a brand that’s easy-going and approachable, standing out in a category loaded with traditional cues, whilst reassuring modern cider drinkers that Sandford Orchards is a great quality pint. 


According to Jon Day, Sales Director, since launching the brand during Covid-19, Sandford Orchards have already added over 200 new retail stockists, who love the new brand – and feedback from buyers has been exceptional!

Sandford Orchards beer mats Kingdom & Sparrow
Fruit cider bottle Sandford Orchards
Sandford Orchards Devon Red can boxes by Kingdom & Sparrow
Sandford Orchards branding by Kingdom & Sparrow
Sandford Orchards Devon Red can boxes by Kingdom & Sparrow