Mindful snacking: making healthy choices easier
Bio-kult is trusted by retailers and consumers across the world. New category entrants with clearer navigation and ranging were eating into their market share, highlighting areas where they could do more to engage.
We needed to appeal to new growth audiences with a refreshed, modern look, but without losing the trust of our loyal customers.
Branding | Typography | Packaging | Core Messaging | Guidelines
The Concept
The lotus represents the harmony of nature, spirituality and science which forms the ethos of the company, so we developed a brand around the lotus flower that was steeped in clarity, balance and positivity.
Positive Change
The lotus seed logo is mirrored in the product photography, showing the link between the brand ethos and the product benefits. The vibrant colour palette and radiating lines are balanced to evoke harmony while promoting a feel-good personality and emphasising flavour.
We created a brand to connect with consumers who aspire to a positive lifestyle, making their mindful choices a little easier.
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