Drawing attention to perfectly balanced mixers
Navas’s botanical, premium mixers are designed to complement and enhance drinks, not overpower them. We created the brand from scratch to be the refreshing, natural choice for premium spirits.
BRAND IDENTITY | ILLUSTRATION | NAMING | TYPOGRAPHY | BRAND GUIDELINES
The Concept
The Impact
Navas launched in 2019, and has successfully gained hundreds of stockists in the on and off trade and a number of large nationwide distributors.
Positive Change
Upon launch, Navas partnered with the Eden Project, donating 2% of each bottle bought to securing a more sustainable future.
We wanted Navas to stand out in the drinks market, both on its own and alongside spirits, and not just be seen as a secondary product. With this in mind, we developed a bold brand, juxtaposing Cornish geology-inspired organic patterns with bright and contemporary colour palettes.
Paired with a sophisticated Romanesque logotype to reflect their refined approach and a bold, clean ‘N’ shaped asset that forms a highly recognisable label shape, the overall result is a fresh, confident and premium brand identity.
The brand name adds to the Cornish story too, reiterating their connection to the Helford River and the small creek village, Port Navas.
NICK MARSH,
NAVAS DRINKS FOUNDER.
“There aren’t enough superlatives to describe Kingdom & Sparrow. An exceptionally creative, professional and fun team to work with.
At every stage, they have challenged and interpreted our thoughts into fantastic brand design and images. We couldn’t be happier with the results and look forward to continuing to develop Navas Drinks with Kingdom & Sparrow.”
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