Premium Mixer Branding
Navas Drinks | UK

A natural pairing for premium spirits

The Challenge


Navas produces premium tonic waters, soda water and ginger ale using natural botanicals, plant extracts and Cornish spring water. Dedicating the same careful attention to blending ingredients and complex flavours that distillers do, their mixers are designed to complement and enhance premium spirits. They came to us to help them create a modern brand that communicated their natural, diligently crafted, premium product from Cornwall.

The Process

We wanted Navas to stand out in the drinks market, both on its own and alongside spirits, and not just be seen as a secondary product. With this in mind we developed a bold brand, juxtaposing Cornish geology-inspired organic patterns with bright and contemporary colour palettes. 

 

Cornish coast Navas mixers Kingdom & Sparrow
Serpentine rock texture illustration Kingdom & Sparrow

Paired with a sophisticated Romanesque logotype to reflect their refined approach, and a bold, clean ‘N’ shaped asset that forms a highly recognisable label shape, the overall result is a fresh, confident and premium brand identity.

 

The brand name adds to the Cornish story too, reiterating their connection to the Helford River and the small creek village, Port Navas.

Kingdom & Sparrow Navas drinks design and branding
Navas logo branding Kingdom & Sparrow
Navas logo branding Kingdom & Sparrow
Navas ginger beer branding Kingdom & Sparrow
Gin and Tonic cut crystal glasses Kingdom & Sparrow

The Results

Navas launched in 2019, and successfully gained over 50 stockists in Cornwall on and off trade. Watch this space for more info as they expand further afield.

Navas garden tonic design Kingdom & Sparrow
Navas gin and tonic in a glass with mint and lemon

Nick Marsh, 
Navas Drinks Founder.

“There aren’t enough superlatives to describe Kingdom & Sparrow.  An exceptionally creative, professional and fun team to work with.

“At every stage, they have challenged and interpreted our thoughts into fantastic brand design and images. We couldn’t be happier with the results and look forward to continuing to develop Navas Drinks with Kingdom & Sparrow.”

Navas Ginger Ale branding Kingdom & Sparrow
Navas bespoke crown cap design Kingdom & Sparrow
Premium mixers graphic by Kingdom and Sparrow Navas
Navas soda water branding by Kingdom & Sparrow
Sophie Cowles Strategy Director V3

If you’d like to discuss how we could help with your brand, get in touch with our Strategy Director Sophie.

[email protected]
+44 (0) 1326 744776