A welcoming French wine brand
The French wine category can be a bit daunting and traditional for newer wine drinkers. For the newest introduction to their portfolio, Off-Piste Wines wanted an accessible, simple house of French wines that still oozed sophistication and high quality for the French wine connoisseurs, but didn’t put off younger New World wine drinkers.
Branding | Packaging | Illustration
The Concept
This wine is welcoming people to the home of great French wine, so we created an approachable wine brand that pairs classic and modern cues with an edge of playful personality.
Positive Change
“Kingdom & Sparrow have been an absolute joy to work with…
…from talking through the brief and really understanding what was important for the brand, to the immense creativity they have to come up with such a beautiful design that does exactly what we wanted it to do… They are a lovely, amenable and super talented bunch and I look forward to working with them on future projects.”
Rachel Archer, Marketing DIrector at Off-Piste
The Impact
Maison Du Vin is now available Co-op and Sainsbury’s across the UK. They have been featured in The Guardian’s top French wine buys for under £10.
