Kids’ Snack Branding

Lunchbox ready: At the forefront of kid-friendly snacking

The Challenge

Snackzilla came to us with an exciting proposition: to own the low sugar snack space for 5-13 year olds. Their handmade oat cookies have 40% less sugar than the average sweet biscuit. They’re also dairy-free and have no artificial colours, flavours or preservatives. Our challenge was to create a brand that would attract and engage with their target audience of school-age kids – but also reassure their parents by communicating these health claims. 

Kid holding oat cookie packaging design by Kingdom & Sparrow
Snackzilla logo gif Kingdom & Sparrow
Ghost graphic design kids branding Kingdom & Sparrow

The Process

To stand out amongst competitors in the category where brand styles are often ‘cute’ or focused on nature, we used a contemporary, character-led illustration style paired with comic book design cues and a rebellious tone of voice. Clear health claims are part of the overall aesthetic and brand communication, so they don’t compromise on the fun! 

Snackzilla kids snack branding and illustration by Kingdom and Sparrow
Snackzilla kids oat cookie SRP design and branding Kingdom & Sparrow
Snackzilla kids oat cookie SRP design and branding Kingdom & Sparrow

Snackzilla’s purpose is not only to be better for kids but to be better for the planet too, so we worked with Founder Marieke to ensure that the design was effective on the sustainable flow-wrap material – a fully recyclable and compostable fibre paper.

Bite me graphic with oat cookies Kids snack branding Kingdom & Sparrow
Snackzilla plastic free packaging oat cookie branding Kingdom & Sparrow
Snackzilla logo design Kingdom & Sparrow

Marieke, Founder of Snackzilla. 

“From the outset K&S really understood what I was looking to achieve with the brand.

What they delivered far exceeded my expectations and has been fundamental to the success of the brand thus far. Throughout the process they were happy to collaborate and adapt and it has been a pleasure to work with them.” 

The Results

With fun and imagination at the heart of it, the result is a category-challenger brand that’s loved by parents and kids alike.

Snackzilla launched in late 2019 but has already got listings with retailers for this spring. Watch this space for news!  

picture of Hannah Bevan our client director

If you’d like to discuss how we could help with your brand, get in touch with our Client Director Hannah.
+44 (0) 1326 744776