Kids’ Snack Branding
SNACKZILLA | UK
Low sugar treats for rebel kids: challenging the snack category
Snackzilla came to us with an exciting proposition: to own the low sugar snack space for primary school-age kids. Their handmade oat cookies have 50% less sugar than the average sweet biscuit. They’re also dairy-free and have no artificial colours, flavours or preservatives. Our challenge was to create a brand that would attract and engage with their young target audience – but also reassure their parents by communicating these health claims.
To stand out amongst competitors in the category where brand styles are often ‘cute’ or focused on nature, we used a contemporary, character-led illustration style paired with comic book design cues, bold colours and a rebellious tone of voice and messaging. Clear health claims are part of the overall aesthetic and brand communication, so they don’t compromise on the fun!
With mischief and imagination at the heart of it, the result is a category-challenger brand that’s loved by parents and kids alike.
Marieke, Founder of Snackzilla.
“From the outset K&S really understood what I was looking to achieve with the brand.
What they delivered far exceeded my expectations and has been fundamental to the success of the brand thus far. Throughout the process they were happy to collaborate and adapt and it has been a pleasure to work with them.”