Superfood Supplement Branding
ISLA NATURA | US, Canada, AUstralia

Bringing traditional Chilean superfoods to Western consumers

The Challenge


Isla Natura is a family-run business that wild harvests the superfruit maqui berry with the local Mapuche tribe in Chile. Their unique product was poised for export growth in the US, Canada and Australia, but they needed to translate their local and traditional brand for the modern, health-conscious consumer. Our challenge was to transform their identity to succeed in the Western health food market without losing their traditional story.

Isla natura supplement branding
Superfood logo Isla Natura by Kingdom & Sparrow
woman meditating health food brand marketing
Superfood supplement branding

The Process

To showcase the brand’s provenance and unearth some of Chile’s intriguing culture and history, we created a detailed, tribal mythology-inspired illustration asset.

We balanced this with a fresh, clean colour palette to give clear health-food cues and communicate the macqui berry ingredients. The result is a brand that stands out against more clinical competitors, whilst remaining recognisable as a superfood supplement.

Natural superfruit branding by Kingdom & Sparrow
Branded tote bag for superfood company Kingdom & Sparrow
Macqui berry supplement branding

The Results

The result is a brand that stands out against more clinical competitors, whilst remaining recognisable as a superfood supplement.

Since their rebrand in 2016, Isla Natura have expanded to over 100 outlets across 3 continents.

 
Sophie Cowles Strategy Director V3

If you’d like to discuss how we could help with your brand, get in touch with our Strategy Director Sophie.

[email protected]
+44 (0) 1326 744776

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