Rum BraNding
HATTIERS | UK

A premium brand identity for the UK’s first B Corp certified rum

The Challenge


Philip Everett-Lyons came to us in 2018 with an exciting vision – to launch a premium, 8 year aged sipping rum, blended and bottled in Devon. As a prominent voice and face of the brand, it was integral for founder Philip’s personality and family story to be a core part of the identity, as well as his strong people, purpose and planet values.

To fit with both Philip’s and the rum’s character, the brand needed to look and feel premium and respected – but also environmentally-conscious, warm and jovial. We also needed to ensure that, whilst this brand was quite personal to the founder, it would appeal to discerning rum lovers on a national, and eventually international, scale. 

Man holding bottle of Hattier's Rum label designed by Kingdom & Sparrow
Hattiers Small portrait v1 1

The Process

To help the brand stand out we wanted to do something that challenged expectations in the rum category. We decided to take Philip’s love of sailing as a key inspiration, capturing his personality and passions but also communicating the brand’s Devon coastal provenance and a premium, aspirational lifestyle.

 

We included lots of nautical nods, such as bold stripes and a logotype inspired by wake lines, as well as subtle secret messages in the brand pattern to tell more of Philip’s story and engage consumers. Even the brand name Hattiers was derived from Philip’s daughters’ names. The shift in the label represents breaking the mould – something this rum brand is certainly doing with its focus on people and planet. 

Jigger and Hattier's White rum label design by Kingdom & Sparrow
B corp logo over cornish sea image by Kingdom & Sparrow
Hattier's white rum in a bar with cocktail
Hattier's Rum logo design by Kingdom & Sparrow
Hattier's Rum logo design by Kingdom & Sparrow
Hattier's white rum in a bar with cocktail

Philip Everett-Lyons, Hattiers Founder

“A real pleasure working with such an amazing team”

““Great, great, great! A real pleasure working with such an amazing team. Thank you Kingdom & Sparrow… you are tip top!””

Yacht sails with ocean in background
Hattier's resolute rum branding by Kingdom & Sparrow
Hattier's Resolute rum held by man on a beach Kingdom & Sparrow
H. B. Evelyo brand graphic by Kingdom & Sparrow
Hattier's Resolute rum held by man on a beach Kingdom & Sparrow
H. B. Evelyo brand graphic by Kingdom & Sparrow

The Results

Since launching in late 2018 Hattiers has been growing across the UK, selling with high end bars and shops including John Lewis and Fortnum & Mason. We’ve continued to work with Philip to launch two new products, a Navy strength and an aged white rum. And in 2020 Hattiers proudly become the UK’s first B Corp certified rum, proving that top quality spirits brands can, and should be, doing good in the world.

Photography credit
Hattiers Small portrait v2 1
Hattier's Egremont rum bottle on a bar
picture of Hannah Bevan our client director

If you’d like to discuss how we could help with your brand, get in touch with our Client Director Hannah.

Hannah@kingdomandsparrow.co.uk
+44 (0) 1326 744776