Ethical CBD branding
EthicaCBD | International

Creating plant-based care with ethical CBD

The Challenge

In an over-crowded, confusing market the founders of EthicaCBD wanted to change the narrative with a focus on world-class CBD and ethical sourcing. With personal experience of the incredible benefits of CBD they wanted to build a brand that truly cared for and connected with newcomers and long-time users of CBD alike.

EthicaCBD Advertising poster campaign by Kingdom and Sparrow
EthicaCBD Pure Range packaging by Kingdom and Sparrow
EthicaCBD Pure Range packaging by Kingdom and Sparrow
EthicaCBD Pure CBD Night box design by Kingdom and Sparrow

The Process

The CBD market can be hard for consumers to understand and trust. We wanted to create a premium brand that made it simple for people to choose the right CBD for them, highlighting EthicaCBD’s genuine care for consumers and ethical purpose.

EthicaCBD Shipping Box design by Kingdom and Sparrow
EthicaCBD instagram story design by Kingdom and Sparrow
EthicaCBD Totebag design by Kingdom and Sparrow
EthicaCBD tote bag and instagram story design by Kingdom and Sparrow
EthicaCBD Shipping box and Model applying face cream
EthicaCBD model applying Skin cream

We developed a strategy around the idea of ‘plant-based care’, positioning EthicaCBD as a nurturing brand. To reflect this we developed an approachable, apothecary-influenced logo paired on pack with photography of natural backgrounds and natural colours to emphasise the ingredients and ethical attributes of the brand. Simple roundels give consumers the trust they need in the product and our graphical systems make it easy to navigate ranges and product strengths, giving consumers the clarity they need.

EthicaCBD Wholeplant tincture bottle design by Kingdom and Sparrow
EthicaCBD plant photography
EthicaCBD Wholeplant box design by Kingdom and Sparrow
EthicaCBD messaging icon design by Kingdom and Sparrow
EthicaCBD Wholeplant tincture bottle design by Kingdom and Sparrow
EthicaCBD plant photography and wholeplant range box design by Kingdom and Sparrow
EthicaCBD messaging icon design by Kingdom and Sparrow
EthicaCBD Website design by Kingdom and Sparrow
EthicaCBD Skincare range poster design by Kingdom and Sparrow
EthicaCBD Night cream messaging
EthicaCBD Night cream messaging
EthicaCBD skincare packaging design by Kingdom and Sparrow

The Results

Launching recently in 2021, EthicaCBD is already leading the way in ultra high quality and trustworthy online D2C CBD.