Dillion's white and rose wine labels

Wine Branding
Dillions Vineyard | UK

Untraditional boutique English wine

The Challenge

Dillions is a family-run boutique vineyard in the heart of the Sussex wine belt. Sussex is well known for its picturesque landscape and high quality, traditional English wine, but to cut through to their discerning consumers Dillions needed to do something bit different and really showcase the uniqueness of their modern, small batch wine. We moved them away from the traditional world of the English vineyard to create a brand that is as contemporary and fresh as their wine.

Dillion's wine label illustration design
Dillions Vineyard Logo creation
Wine bottle at an al fresco dinner Dillions
Wine bottle on an al fresco dinner table Dillions
Embossed wine bottle cap Dillions
Dillions wine branding
Dillions wine label design and branding
dillions wine branding

The Process

We wanted to capture their craft and provenance in an untraditional way, so centred the brand around a detailed, hand-painted illustration inspired by still life paintings, balanced with elegant typography, clean space and light, fresh colour palettes. The carefully considered composition brings in natural elements from the Sussex area, flavour notes and personal storytelling. Overall, the result is a brand that communicates a sense of both heritage and modernity, with a premium but playful edge.

The Process

We wanted to capture their craft and provenance in an untraditional way, so centred the brand around a detailed, hand-painted illustration inspired by still life paintings, balanced with elegant typography, clean space and light, fresh colour palettes. 

Swallow botanical illustration wine label design

The carefully considered composition brings in natural elements from the Sussex area, flavour notes and personal storytelling. Overall, the result is a brand that communicates a sense of both heritage and modernity, with a premium but playful edge.

Dillion's bullfinch watercolour illustration english vineyard branding
Dillion's wine logo rose
English vineyard
Sillions vineyard logo design rose wine branding
Bullfinsh watercolour illustration painting

Hayley, Dillions’ Head of Operations

“Kingdom and Sparrow have been a delight to work with through this whole process. They are creative, imaginative and very talented.

We constantly receive very positive feedback on our branding and it has really helped our product stand out from our competitors. Response times are quick and the service is always friendly, we’d definitely recommend them.”

HAYLEY, DILLIONS’ HEAD OF OPERATIONS

“Kingdom and Sparrow have been a delight to work with through this whole process. They are creative, imaginative and very talented.

We constantly receive very positive feedback on our branding and it has really helped our product stand out from our competitors. Response times are quick and the service is always friendly, we’d definitely recommend them.”

Dillions english wine label design branding

The Results

Since launching their debut wine, a 2019 Bacchus, Dillion’s has already gained online and retail stockists and are growing their presence on shelves and online shops alike. March 2021 saw their best months’ sales and a solid growth in web traffic. The Dillion’s branding (and taste!) has also gained some great attention from reviewers too, including one from esteemed wine journalist Matt Jukes.

dillions wine branding
picture of Hannah Bevan our client director

If you’d like to discuss how we could help with your brand, get in touch with our Client Director Hannah.

[email protected]
+44 (0) 1326 744776