Plant Based Milk Branding

Alt.Co | India

Indian Oat Milk for Modern Millennials

The Challenge

Alt. Co is a pioneer of plant-based alternatives for India, making every day taste better. White Lotus asked us to help create the first product in their portfolio of sustainably-focused, forward-thinking brands that would appeal to the Indian market and beyond.

Almond milk branding
Bespoke font branding Kingdom and sparrow
220106 Altco Small Landscape v2
oat milk soical media advertising

The Process

Our strategy was to create a homegrown plant-based food and drink brand that was better for people, better for the planet but fun and approachable rather than niche or preachy. The company launched with alternative milks in a market that was relatively new to plant-based products so we knew we needed a playful and tasty brand.

Branded van wrap
Oat milk branding
Almond milk branding kingdom & sparrow
Barista Oat Milk Branding
Bespoke typeface for Oat Milk brand
Alt Co oat milk branding

Sumair, COO of Alt. Co

“Kingdom and Sparrow understood the task at hand since day one and delivered.

Their design and conceptualisation captured the aesthetic of a new culture that we sought to create and it successfully resonated with our primary target audiences. Their efficiency, adaptability, and aptitude have shaped the unique essence of our packaging which put us up there with global industry leaders. We are thankful to their entire team for helping us materialise our vision in synergy with the larger cultural shift in the market.”

Oat milk branding
Almond milk branding
Alt co barista alt milk branding
Almond illustration for almond milk
Plant based milk branding
Alt Co pattern for oat milk branding

The Process

To educate the consumers we developed engaging, distinctive visual and verbal assets that highlighted the occasion and benefit of their first product – an everyday oat milk. We balanced a brand tone that’s sustainable but approachable, premium but affordable and playful but clear, ensuring it appeals to a wide range of Indian millennials across the country.

non-dairy milk branding kingdom & sparrow
branded oat milk van
Oat milk being poured

The Results

Alt. Co has already gained huge traction in trade and been placed in some of India’s largest retail chains and collaborated with industry giants in the coffee category. They’ve scored affiliations with some of the country’s most successful influencers, and have been featured widely in the press – including in Forbes.