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Archive for November, 2018

  • Article
    Yumchi kimchi brand and packaging design

    The Creative Direction Series 1: When is it time to refresh your brand?

    - by Kingdom & Sparrow

    It could be sooner than you think…

    The average food or drink brand updates their identity and packaging every three to five years, but in an industry that’s forever evolving, it’s so important to stay fresh, current and exciting to your consumer base. And we believe that the fast-moving digital world means even three years might be too long.