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Uproot Brewing Co.

Uproot is a fresh new drink from ABInBev’s innovation group, ZX Ventures. Pulling together trends, industry insights and visual cues to focus our creativity, we developed a bold, confident brand to fit the UK market.

Using clear, friendly illustration and bright, vibrant colours, our design focused on al fresco landscapes to emphasise the world of Uproot – outdoors, urban and busy. As a natural drink, each landscape considered the fruit and provenance.