Client: Tarquin’s | Market: UK | Services: Brand Identity, Gin Label Design
HAND-CRAFTED CORNISH GIN
Tarquin’s is an award-winning distillery fusing traditional artisanal techniques with innovative flavours and contemporary character.
Tarquin had big ambitions to reach a wide audience beyond the South West and came to us to help him build his brand from scratch. We needed to capture the craftsmanship, artisanal process and quality of the gin in the label design.
We came up with the concept of a north coast puffin carrying a juniper leaf for the logo – a take on the dove of peace with the olive branch. We used hand drawn illustration to represent the gin botanicals and the Cornish heritage while still looking modern and high end. We suggested using wax to seal the bottle like many high end gins do, but to make a brand feature of it, so it stood out at the bar and reflected their distinctive approach – traditional but different and a little extravagant.
Tarquin’s Gin has been extremely successful. It’s now sold in hundreds of shops and restaurants across the world including Selfridges and Fortnum & Masons. In 2017 their Sea Dog Navy Strength Gin was crowned the “World’s Best Gin” at the San Francisco World Spirits Competition.