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Surfbum IPA | Craft beer label design – Advertising campaign – Photography

We were asked by the Rebel Brewing Company to design a new beer brand, craft beer label and advertising campaign for their latest creation Surfbum IPA. It’s a summer session beer to take on the competitive Cornish ale market and appeal to the influx of holidaymakers, as well as seasoned locals.

The design focuses on Cornish surf – cold, refreshing and social. We wanted Surfbum IPA to sit comfortably amongst the current classic range but also confidently stand alone as its own brand. We took care of everything from the design concepts and Illustration to product photography.

Featured in Huck magazine and FHM as craft beer of the moment.