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Small & Wild – Happy Herbal Tea for Kids

Small & Wild tea packaging design

Client: Small & Wild | Market: UK | Services: Brand Identity, Illustration, Packaging Design


HAPPY HERBAL TEA FOR KIDS

Small & Wild was created by two mums with a love for tea. Their ingredients are 100% natural, ethically-sourced and have no added sugar or nasties – making them perfect for little tummies.

Small & Wild tea packaging design
Small & Wild tea packaging design

THE PROJECT

We needed to create a brand identity that communicated the natural ingredients to both children and adults, and design tea packaging that stood out on the shelf. We wanted to link the ritual of making tea with story time and quiet moments of family connection, so set out to create a world of characters to capture imaginations.

Small & Wild tea packaging design

THE JOURNEY

We chose a traditional, hand-painted illustration style that appeals to children up to the age of twelve but has nostalgic appeal for parents, while representing the natural and ‘wild’ ingredients. Creating the characters allowed us to think beyond the tea packaging design so that Small & Wild had everything they needed to continue their brand world.

 

Small & Wild tea packaging design

THE OUTCOME

“We have really enjoyed working with Kingdom & Sparrow. They understood our brief and what we wanted really well and provided us with a brilliant selection of design routes. It was difficult to just choose one! We could rely on the whole team to be very responsive and quick at turning anything we asked for around. We are over-the-moon with the beautiful hand drawn illustrations and all the time, effort and skill that went into creating our new brand.”
 Becky & Kate, Founders of Small & Wild
Small & Wild branding and packaging
Small & Wild branding and packaging
Small & Wild illustration
Small & Wild tea
Small & Wild tea
Small & Wild tea
Small & Wild tea