Client: Popti | Market: UK | Services: Brand Refresh, Bespoke Typeface, Snack Packaging Design
ARTISAN SAVOURY BISCUITS
Popti means ‘Cornish Bakehouse’ and really sums up what they’re all about. They make an array of moreish savoury crackers and thins in small batches, using the kind of ingredients you’d find in your kitchen at home.
Grown from humble beginnings in their home kitchen, Popti needed a brand that really let their personality shine and communicated the Cornish, artisan nature of their product.
For the logo and main typeface we designed a playful, custom, workable font. The logo is flexible, with a little hand drawn ingredient asset sitting within the O, allowing personalised variations from product to product.
The packaging has a custom window that shows the sun setting over their local landmark, Barrel Rock in Bude. We also used vibrant and earthy colours to reflect the natural but fragrant taste of each flavour.
Popti have won multiple awards and are stocked in farm shops, delis and restaurants throughout the UK and overseas.