New Dawn Traders Rum | Rum label design – Illustration
After working with New Dawn Traders on their brand identity and logo, they asked us to breath some fresh air into their 18 yr old rum label design. As their rum is sailed over in their tall ship from the Caribbean, we knew it needed a very unique and spectacular label, bringing out the journey of the rum and the incredible ethos of New Dawn.
We developed a highly detailed illustrative rum label, harking back to the Victorian age of shipping rum, spices and chocolate from far flung lands. Bringing in the phases of the moon, flying fish, and of course the beautiful tall ship.