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Mococu – Organic Raw Chocolate

Mococu branding

RAW VEGAN CHOCOLATE

BRANDING | PACKAGING | WEBSITE

Mococu is an organic raw chocolate brand that launched at the end of 2017. We developed a brand for Mococu around the intense, rich, sensual experience of the raw cacao and its fascinating properties.

Mococu packaging design

THE PROJECT

This brand is all the about the senses, creating a luxurious product offering for people to gift others and treat themselves. Every chocolate is handmade, hand decorated and hand wrapped, so we wanted to show that Mococu is a real experience, not just a product.

Organic chocolate branding

THE JOURNEY

Mococu Founder, Alison Fleming, learned to make chocolate in Mexico, exploring the history of the Mayans and their relationship with cacao. Using this as inspiration we developed hand drawn glyphs that would become the essence of the Mococu identity.

The design uses deep colour, gold, and illustration to really show the  quality, sensuality and bespoke nature of the brand. The swirling clouds emphasise the natural ingredients and intricacies of the handmade chocolates.

Chocolate body paint
Mococu chocolate

THE OUTCOME

“They are a very gifted and talented team of designers, who really listened and far exceeded my expectations. They genuinely care about your brand and are very friendly and personable to work with. The team are generous with their time and always patient to make sure things are absolutely perfect.”

Alison Fleming, Mococu Founder

Mococu design
Organic vegan chocolate
Mococu organic chocolate body paint